Xbox Elite Cereal

Clio Entertainment — Shortlist

Xbox Elite Controllers are seen as only for the most serious, competitive gamers. But with the launch of new, more accessible models, Xbox wanted to let people know that there’s an Elite Controller for everyone.

This campaign parodies classic kids' cereal marketing, with a social-first twist, putting a broad range of gaming creators on the cover of the cereal box as heroic representatives of the different ways to be Elite.

Creator Content

We had the cover-gamers, Myth, Loserfruit, and Chica, activate their TikTok followers through a unique take on unboxing videos.

Earned Media

We also created loads of custom cereal boxes and sent them to other gaming creators and influencers who couldn’t resist sharing with their followers.